Our easy-going Kiwi nature and "she'll be right attitude" could prove deadly when it comes to dealing with symptoms of a heart attack.
New research by the Heart Foundation, has found that this relaxed attitude is one reason many New Zealanders delay getting help and risk missing out on potentially life-saving treatment.
The survey of 1422 people shows this "she'll be right attitude", concerns about the cost of an ambulance and medical care, and a "fatalistic view that this is meant to happen" are key reasons why people delay medical treatment.
But more than one Kiwi dies because of heart disease every 90 minutes, Heart Foundation medical director Dr Gerry Devlin said.
"Many of these deaths are premature and preventable," he said. "It's as if people are looking for someone to tell them it's okay to call for help."