Reality TV is producing a whole generation of narcissists, a researcher says.
Dr Jean Twenge, who co-authored The Narcissism Epidemic: Living in the Age of Entitlement, will speak about the normalisation of narcissism at the Happiness conference in Sydney this week.
Dr Twenge says the plethora of reality shows is changing the way people think.
"It has a bigger than average effect on the culture because the shows are very popular," the San Diego State University Professor of Psychology told AAP.
"They are supposed to show real life and what they actually are is a showcase for narcissistic people and behaviours. They make narcissism seem normal."