Vinnie Woolston, a model from Raglan, is the new face of the Yves Saint Laurent men's scent La Nuit de l'Homme.
He is the third "face" of the fragrance, until now fronted by movie stars - first French actor Vincent Cassel in 2009 and then American star Garrett Hedlund.
"This is just massive for me, it's an honour to work for them and I feel very lucky," Woolston said yesterday.
The model, now in his late 20s, said he joined modelling agency 62 Models and Talent when he was 17.
He has modelled for local brands Zambesi, Workshop, Black Magazine and Hallensteins and overseas ones such as Camel, Jag and Cotton On.