While most Aussies have taken a domestic holiday in the past year, data shows they are playing it safe and mainly staying within the major cities or going back to familiar locations.
A spokesperson for Expedia said another contributing factor to the lack of Aussie adventure was cost, with 78 per cent of the respondents believing it is cheaper to holiday overseas than to remain in Australia.
Expedia's research showed time and money were significant constraints for domestic travellers who had not visited regional Australia in the past two years, while for international visitors, the constraints of time and cost also impacted their visit.
According to Tourism Research Australia (TRA), in 2017–18, there were more than 9 million international trips to Australia and another 100 million domestic overnight trips within Australia.
Encouraging more local and international visitors to venture beyond the capital cities and major centres has been a priority for the Australian tourism industry.
TRA said the other factor for locals not experiencing more of Australia was simply because one-in-10 domestic travellers preferred visiting overseas destinations rather than regional areas. But on the upside, the number of nights spent in regional Australia has increased by 30 per cent over the past decade to 282 million.
As part of Expedia's snap survey, participants were shown seven images of well-known Australian locations but only one in 10 could correctly identify each location.
So how well do you know popular tourist hotspots in Australia? Can you beat the Aussies?
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