Parents in the UK are being warned not to let their kids watch Love Island after children as young as eight started "coupling up" in a school's playground.
A worried headteacher sent a letter out after noticing the youngsters were slating each other's appearance as they copied the reality show, which screens in NZ on Three.
Pupils at Ysgol Gymraeg Teilo Sant in Llandeilo, Wales were also spotted "pairing individuals together" based on how much of a good match they were.
But the role-playing game has left some youngsters in tears - forcing head Aled Rees to take action.
He wrote in a letter to parents: "I am of the opinion that primary school pupils aren't mature enough to watch a programme of this nature where a person's appearance is more important than their personality.