Prince Charles is facing backlash over a Twitter video in which he implores the British people to go back to the land in the wake of the coronavirus pandemic.
In the video he asks students and furloughed workers to do "unglamorous" farming work, harvesting fruit and vegetables, and says "food doesn't happen by magic."
"If we are to harvest British fruit and vegetables this year, we need an army of people to help," Prince Charles said. "Food does not happen by magic. It all begins with our remarkable farmers and growers. If the last few weeks have proven anything, it is that food is precious and valued and it cannot be taken for granted."
The Prince's plea is part of a campaign, Pick for Britain. But his request has been met with backlash by a public battling the coronavirus pandemic.