Pride & Popularity

Chanel has chosen Pride & Prejudice star Keira Knightley as the new face of its Coco Mademoiselle fragrance.

The 21-year-old succeeds Kate Moss, who has been the face of the ads for four years. Moss lost several high-profile modelling contracts last year after tabloids claimed she had used cocaine.

Chanel artistic director Jacques Helleu said Knightley's elegance and modernity paralleled some of the brand's other previous famous faces, including Catherine Deneuve and Nicole Kidman.