Fashion giant Prada has come under fire online for selling what appears to be a plain white cotton T-shirt for $424.
The garment, named the "logo piqué T-shirt" is currently for sale on the online luxury London fashion store Farfetch.
The website details the expensive item's history: "Founded in 1913 by Mario Prada, the brand is known for producing timeless items with traditional Milanese craftsmanship. This white logo piqué T-shirt is crafted from cotton and features a round neck, short sleeves, a relaxed fit, a straight hem, a slim fit and a logo chest patch."
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According to the Daily Mail, backlash over the high price for a plain white T-shirt - with a tiny white Prada logo - quickly arose.