Poor Pinocchio, he never had a chance. A new study in Nature Neuroscience confirms the reason for the puppet's ever-growing proboscis: the more we practice prevarication, the easier it gets.
In the latest contribution to research literature on lying, scientists at University College London and Duke University have shown that repetition of small lies weakens the negative emotions associated with telling untruths, leading to bigger lies down the road.
In a laboratory experiment, 80 college volunteers told a second participant their best guess at the number of pennies in a jar. Various scenarios gave them incentives for being dishonest about the amount. In one, dishonesty about the amount benefited the first subject only. In others, dishonesty benefited both or the first subject but hurt the second participant.
The researchers scanned subjects' brains with an MRI while they performed the various tasks. Focusing their attention on the amygdala, where emotions, emotional behaviour and motivation are all integrated, the scientists discovered that the more times subjects lied to benefit only themselves, the less activity in the amygdala. In other words, more lying appeared to lead to fewer qualms about lying.
On one level, the finding wasn't all that surprising. Neuroscientists have shown over the years that repeating a stimulus that evokes a negative emotion diminishes the intensity of that emotional response such as soldiers becoming inured to the horrors of battle.