Celebrity fragrances are given names such as "Forbidden Rose" and "Radiance" - but if New Zealand had a scent, it could well be called "Cowpat".
An Ambi Pur survey asked Kiwis what smell best represented their country. First choice was a sea breeze at a bach, with 53 per cent backing, while 19 per cent opted for the distinctive whiff of a sheep or dairy farm.
Fifteen per cent thought the smell of fish and chips best summed up New Zealand, 10 per cent opted for the smell of a hangi cooking and 4 per cent suggested a wet rugby field.
Rubbish dumps, freezing works, fish markets and Rotorua's sulphur-rich geysers and hot pools were all named as some of New Zealand's worst smells.
Nearly half those interviewed - 49 per cent - said rubbish dumps smelled most offensive, 28 per cent nominated the freezing works, 13 per cent fish markets, and 10 per cent Rotorua's pong.