Do you like the smell of hot pizza, fresh out of the oven? The sticky cheese, the sweet dough, the greasy cardboard box - that aroma that lurks in your car days after you've picked-up and devoured the goods.
Great news! Popular fast-food joint, Pizza Hut, have bottled that smell and released a perfume that boasts "top notes of freshly baked, hand-tossed dough."
The foodie fragrance came about after media managers posted a joke on Facebook about bottling the smell of pizza, fresh out of the oven.
"Do you love the smell of a box of Pizza Hut pizza being opened?" the post read. "We thought so. If that smell was a perfume, what would it be called?" Surprised by the enthusiastic response - fans chimed in with names like "Grease Lightning," "Yeast Seduction" and "Eau de Pepperoni" - ad agency Grip Limited decided to take the joke a step further by hiring an aromachologist to design a limited-edition scent, Time online reported.
"We did a couple of rounds ... trying to get the right smell," Beverly D'Cruz, marketing director for Pizza Hut Canada, told the Globe and Mail.
