Three men in Germany decided what women really need right now is a pink glove so that they don't have to touch tampons when removing them.
The men who clearly thought the tampon removal process somehow was a problem that needed a solution have now apologised for their "big mistake" - but only after they received worldwide backlash for their idea and were accused of further stigmatising periods.
Their glove, called "Pinky" - of course - promised to resolve a non-existing problem by turning into a little baggy (kind of like a poo bag for dogs) so women could dispose of tampons without - god forbid - having to look at or potentially touch any blood.
Perpetuating the idea that periods are somehow disgusting and must be hidden (by something pink, of course), the men apparently did not expect the backlash that ensued.