British journalist and television personality Piers Morgan lit up social media Sunday when he tweeted a photo of James Bond star Daniel Craig wearing his infant daughter in a baby carrier.
Many of Morgan's 6.5 million followers were less than impressed with the dad-shaming stunt. The response was swift and severe: The Brit was widely criticized for his skewed image of manhood, in which he claimed that Craig's choice of parenting gear was a sign of emasculation rather than practicality.
Some users responded by calling Morgan names -- like "insecure manbaby" and "sexist jackwagon." Others attempted a more rational approach by explaining the benefits of baby carriers, which allow parents to keep children close, yet have their hands unoccupied while strolling on the street.
Still others wrote that a father taking care of his child, even wearing a papoose, is attractive. A handful of men responded with photos of themselves wearing them.