It started with a picture posted on Instagram of her weekly groceries last year, but now Amber Locke is being commissioned to create her 'veg art' by the likes of Jamie Oliver and Android.
She creates intricate designs by photographing fruit and vegetables arranged on a sheet, which she posts both on her Instagram and her website. The idea came to her one day when she put her shopping down on her flagstone doorstep and some leaves blew onto them.
"I thought it would make a pretty picture. So I took a photo and put it on Instagram - it got a huge response," she told The Independent.
"I am not an artist," she said, revealing that the last piece of art she made before 'veg art' was for her art A level. "But after the Instagram picture, I received so many responses and questions in the last year that I was encouraged to sell them as prints. Social media is incredible."
There are eight designs currently on sale on her website with more products to come. She regularly receives commissions for work that she balances alongside her job as a freelance marketing executive.