It's one of Australia's biggest malls, a place thousands of people meander through every single day, which makes it the perfect place for PETA to hold its next confronting demonstration.
The animal rights group will take over Sydney's Pitt Street Mall tomorrow to barbecue a "dog" in the middle of the shopping precinct for an hour to raise awareness that dogs are "no different to lamb, cows or chicken".
PETA will stand in the middle of the mall from 10am tomorrow under a banner that reads "If You Wouldn't Eat a Dog, Why Eat a Lamb? Go Vegan!"
PETA's Emily Rice told news.com.au the barbecued dog was fake, made by a British prop designer, but the organisation was adamant it would still send a strong message.
"We'll have a barbecue chef there running through the motions of barbecuing a dog. It's staged but I can tell you, the dog isn't pretty," Ms Rice said.