In a world of extremely fast fashion, it can be hard to get noticed. Especially when you're a menswear brand selling another run of beige chinos. Yawn.
But the simple addition of a strategically placed pocket has ensured these otherwise unmemorable trousers at least send some "LOLs" around the internet before winding up on AliExpress with a big discount promo code.
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The creation of Japanese experimental label, GU, the functioning pocket is positioned over the wearer's crotch. And while what they might store in there is their business, it's also, unavoidably, yours. Note: a lumpy set of house keys, a packet of Mentos or your trusty pocket knife are all ill-advised options.
If a white penis pocket isn't enough of a statement for you, the pouch is also available in tan or navy.