Names are a big deal. Would Marion Mitchell Morrison have become an American icon if he hadn't changed his name to John Wayne? Would Elton John have become a pop superstar and byword for flamboyance if he'd stuck with Reg Dwight?
Would the irrefutable evidence that Barack Hussein Obama was born in the USA and is a practising Christian have been as wilfully and widely ignored if he was named Barry Harold O'Brien? For that matter, would Sonny Bill Williams command such attention if his name didn't fold into a distinctive abbreviation?
Then there's the technique of using neologisms or euphemisms to give unusual behaviour a gloss of respectability or obscure the true nature of awful acts. "Polyamorism," for instance, is having multiple sexual partners of both genders who in turn have multiple partners. You have to admit it sounds a bit better than "rampant promiscuity" and way better than "shagging anything that moves".
(Polyamorics categorise disapproval of their activities as "polyphobia", which is presumably resentment of people who are getting more sex than you are.)
"Extraordinary rendition" could mean just about anything. In fact, it's agents of country A kidnapping a resident of country B and transferring him to a secret facility in country C, usually for the purposes of torture. And of course genocide is now known as "ethnic cleansing," a term that suits war criminals down to the ground because you can skim over it without entirely registering that a whole bunch of people were slaughtered.