That Christmas comes but once a year is unarguable and also irrelevant now that early on-sale dates for decorations and long post-December 25 comedowns make it last the best part of half a year. You can pretty much be fixated on Christmas from September to February if you spend enough time at The Warehouse.
However, the festival also brings with it a focus on shopping and the downside thereof. It's both pathetic and heartbreaking to hear stories of youngsters experiencing real grief because the must-have new toy is gone - I'm thinking 30-year-old men who find that supplies of the iPhone 5S ran out so all they got was this stupid jetski.
Despite calls for its abolition dating back to at least the time of Christ, known to have been one of the world's least enthusiastic shoppers, consumerism is more robust than ever.
Somehow the new systems of digital transmission of information don't seem to have affected the junk-mail industry, with pamphlets breeding like reality cooking shows, their publishers worried that I'm not drinking enough alcohol, eating enough battery-farmed eggs or filling my home with enough badly made, poorly designed furniture.
I have recently moved to a home where, for the first time, I have a letterbox bearing a "No Junk Mail" label.