Aucklanders could be issued with an arts passport that includes reduced travel costs to arts and cultures events in the city.
Free public transport to sports events at Eden Park and big concerts like Bruce Springsteen at Mt Smart Stadium are already included in the ticket price. Now the council is investigating an arts passport to encourage more people to soak up the city's thriving arts and culture scene.
Free public transport to and from Eden Park, particularly since the 2011 Rugby World Cup, has proved a huge success. At the NRL Nines at Eden Park in February, 56 per cent of spectators used public transport over the two-day event. The cost of free travel to and from Eden Park is shared between the event organiser and Auckland Transport.
Lester McGrath, the general manager of Auckland Theatre Company, said anything that deals with barriers to move people easily around the city to arts and other events was worth looking at.
"If we do it for sports events and other things that are attractions across the city then that would be great," he said.