He's the reality TV playboy who claims to have bedded more than 1000 women - and Spencer Matthews will be delivering the best man speech at a semi-royal wedding this weekend.
The younger brother of hedge fund investor James Matthews, who is marrying Catherine the Duchess of Cambridge's little sister Pippa Middleton today, is well known in Britain as a wild party boy who has been the leading star on a number of popular reality TV shows.
Ms Middleton has reportedly warned her soon-to-be brother-in-law to stay off social media at the event, and to 'tone down' his speech at the reception, with Royal guests in attendance including the heir to the throne Catherine's husband Prince William, their children Prince George, 3, and Princess Charlotte, 2, and Prince Harry.
The 27-year-old first shot to fame on the show Made In Chelsea in 2011, which followed the lives of young partygoers living in London's exclusive postcodes, and was a fan favourite before he was sensationally dropped after five seasons for steroid addiction.
He was painted as the "villain" of the show, who always seemed to have a new girlfriend and left a string of broken hearts in his wake.