For a parent struggling to get a child to sleep, anything that speeds up the process will be greeted as a godsend.
That may explain why a 22-page storybook last night jumped to the top of the Amazon bestsellers list.
The Daily Mail reported that The Rabbit Who Wants To Fall Asleep, by Swedish psychologist Carl-Johan Forssen Ehrlin, promises to have a child nodding off in no time, with a perfect combination of sentence structure and soporific words.
The story follows Roger the Rabbit, who is advised by Uncle Yawn, the Heavy-Eyed Owl and the Sleep Snail to "think slowly, breathe slowly and calm, slow and calm" and "let your whole body be heavy, so heavy that it feels like it falls... just like a leaf, that falls down, slowly down, down... Your eyelids are so heavy".
The book, which sells for $17.64 in paperback, appears to have become popular by word of mouth.