It's hard to be famous if you live in New Zealand. Just look at the lengths Sir Ed went to. He had to climb the highest mountain in the world. Crikey, Rachel Hunter had to marry Rod Stewart. Though she was also in the trumpet ad and a supermodel too.
Sadly, if you are from New Zealand, the answer to the question 80's British boy band Bros once pondered in the song, When Will I Be Famous?, is probably never.
However, hundreds of kids and their parents who went along to US company The Event's recruitment drive at Sky City last weekend had stars in their eyes - and money in their pockets to help realise their show biz dreams.
Well, the people touting Hollywood fame and fortune for Kiwi kids have left the building - and taken the hopes of many wannabe Biebers with them.
But forget about the organisers, whose industry clout seemed questionable from the start. And also forget the parents who have been left out of pocket from the experience. Because this is about the kids.