Pamela Anderson braves pouring rain draped just in pink scarf

Pamela Anderson with designer Richie Rich at Fashion Week today. Photo / Getty Images

Pamela Anderson fronted at her press conference in Auckland this afternoon wearing nothing more than a strategically draped pink scarf from her collaboration with design partner Richie Rich.

The pair braved pouring rain to meet with local media for half an hour ahead of their A*Muse show tomorrow.

Their eco-friendly range includes swimwear and casual wear - but Anderson's choice of outfit was perhaps more casual than even Rich expected.

"That is actually a scarf," he announced as they took their seats. "...She (Anderson) liked it better like this."

The collection, Rich emphasised repeatedly during the press conference, was about "fun".

The Crowd Goes Wild's James Somerset got a first-hand glimpse of that fun when Rich singled him out and Anderson ordered him to remove his shirt.

In keeping with the light-hearted mood, Somerset obliged and was promptly told he had scored himself a modelling gig.

Despite the inclement weather, Anderson said she was looking forward to seeing some of Auckland during her flying visit.

A trip to Waiheke is scheduled before she flies out to Brunei after tomorrow's show.

Anderson is known for her skimpy attire and admitted she would "rather be naked than wear even a bikini", but was quick to point out not everything in A*Muse's collection is aimed at extroverts.

"There are some things that are very conservative and sweet."

That may be a relief for the parents whose daughters take a shine to A*Muse's clothes, though Anderson admitted it was something that didn't concern her too much.

"I have two sons so I don't have to worry about it."

She was coy about her plans for this evening but word is she will be attending Adrian Hailwood's 6.30pm show.

And then it was all over. Anderson and Rich were ushered under the cover of a hastily found umbrella and whisked away.