It's the moment dubbed the "pageant push", and it has had more than 115,000 YouTube views.
The victim, Kiwi beauty queen Collette Lochore, says it was just plain "surreal".
The 18-year-old Miss World New Zealand, was posing on stage when she was jostled out of camera view by Miss Malawi, Susan Mtegha.
After a short verbal exchange between the two, Ms Mtegha elbowed Ms Lochore out of view and stood smiling in her place.
"It's crazy. It was streaming live ... and there I am getting pushed off my mark on stage," Ms Lochore told the Herald when she arrived at Auckland Airport last night.