As stars paraded the cat walk, their outfits swiftly categorised to best or worst dressed lists, Twitter was enraptured by one dress in particular.
Australian presenter Edwina Bartholomew was thrilled with the "Elsa-inspired" blue dress she wore for her red carpet reporting role for breakfast show Sunrise.
But social media users were more interested in a particular feature of the dress: a ruffled swirl of fabric stitched to the front of her hip.
A Facebook user commented: ""Your face and body are to die for.... But, sorry, the thing on the dress looks like a part of a female anatomy. I know I am not the only person thinking this...."