OPINION:
Dan Ahwa, Viva creative and fashion director:
It's not always easy to go from one extreme to another, particularly with hair colour, so hair maestro Cameron Rains has done a great job here. Collaborating with Ella for Viva as our inaugural guest-editor for Viva Magazine - Volume Seven displayed her collaborative nature, and she has a strong point of view when it comes to her artistry, surrounding herself with really great creatives like super-stylist Karla Welch (whose other high-profile clients include Tracee Ellis-Ross, Hailey Bieber, Sarah Paulson) and also long-time make-up artist, LA-based New Zealander Amber D.
It's really great to see her really have fun with fashion and beauty during her Solar Power Tour, there's definitely an evolution there from when she first began. New Zealanders generally tend to want to play things down when it comes to what they wear, thinking if you show an interest in fashion it makes you look vain or frivolous, so seeing someone who is both creative and intelligent like Lorde unapologetically exploring and relishing in the joy of her personal and performance style gives people a little bit of permission to experiment too.