Valentine's Day is ripe for scammers to cash in on people searching online for that special someone.
While many people do find love online, victims of fake scams and false identities are often left with financial damage and emotional distress, says Melissa Dempsey, senior director of online security group Norton by Symantec.
A Norton survey of 504 New Zealanders who had used online dating, found nearly 70 per cent have had a negative experience.
Despite the risks, online daters are taking their chances with finding Mr or Ms Right, with 31 per cent of respondents finding a partner online. Half of respondents chose to ignore negative experiences.
Interestingly, 53 per cent of online daters found it hard to identify scammers and 56 per cent would like website and app owners to take more responsibility for protecting them from the dangers.