Beauty brand Sephora have pulled a lipstick shade called 'Celebutard' from their shelves after backlash from customers.
The 'Celebutard' lipstick, a creamy beige shade of Painted Love Lipstick by Kat Von D, started getting people, in particular disability groups, fired up on social media about a week ago.
Down Syndrome Uprising, Family Member, Inclusion BC and All About Developmental Disabilities voiced their dismay over the insensitive name, Huffington Post reports.
Sephora didn't respond for a few days, but Kat Von D, the tattoo artist behind the collection, reportedly Tweeted "At the end of the day it's just a f**king lipstick," before deleting the post.