KEY POINTS:
There is a new face on the fashion block.
Ruby Fowler, an 88-year-old former Christchurch City Councillor, has launched her new clothing label today. It is called "45-Plus Frocks for the Mature".
Mrs Fowler says there was a huge gap in the market. She says she could not get a suitable outfit for herself, as she does not want plunging necklines, but does want sleeves and hemlines below the knee.
Mrs Fowler plans to target rest homes with her frocks. She says the launch will include a fashion show, with former Christchurch deputy Mayor Lesley Keast taking to the catwalk.
Age Concern chief executive Andrew Dickerson says it could be very inspiring for other older people. He says it is a great example of positive ageing.
- NEWSTALK ZB
