After complaining about her North Face jacket that soaked right through during a New Zealand hike despite being “waterproof”, a woman has teamed up with the brand for a hilarious marketing ploy.
Taking to TikTok last month, Texas woman Jennifer Jensen explained she was hiking in Aotearoa for her 30th birthday and purchased a black waterproof rain jacket from outdoor clothing brand North Face with DryVent fabric as heavy rain was predicted during the time of her hike.
Unfortunately, once the rain started coming down, she realised her jacket wasn’t waterproof at all, “I’ve got a bone to pick with North Face,” she started the video, explaining she purchased the jacket a few days ago specifically for its waterproof ability, “well listen, I’m 100 per cent sure that it’s raining outside and I’m soaking wet.”
Stopping to show off the “pretty” New Zealand scenery, she continued to say she doesn’t want a refund but instead of the brand to “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting”.