No need for bad hair days if product used correctly

Clive Allwright is a dab hand at styling.

As KMS' global artistic director, Clive Allwright travels the world presenting the latest looks to hairdressers.

Originally from Manchester, he now lives in Sydney and has put together the 2006 KMS California Campaign book and DVD, which showcase his fresh, young, sexy and adaptable collections.

What's so great about styling products?

Versatility. The days of bad hair have gone. Styling products mean you can convert from day to night with ease and one cut does not mean one style.

What do people do wrong with them?

Overuse is the most common problem - too much product applied incorrectly.
Get your hairdresser to advise you on product and give you a practical demonstration.

How many products should people use?

The best regime will consist of a good shampoo, a conditioner or treatment, a leave-in conditioner, a styling product and a fixing product.

Gels were big in the 80s. What's big now?

Products offering flexible hold are the big trend as well as products that can be applied to wet or dry hair and give versatile results. Good examples are KMS HairStay gel wax and AddVolume Root & Body Lift which builds volume without weight.

What's your desert island product?

KMS' new Sol Perfection range [coming in summer] which is all about sun, sea and sand hair care.