COMMENT: I am sent quite a few supplement samples in my line of work. Supplements, like anything else, seem to follow trends. Right now there's a trend towards turmeric, which may or may not be beneficial.
But by far the most popular "new release" category of supplements coming across my desk are things relating to gut health: mostly prebiotics and probiotics.
Probiotics have been a focus of attention from scientists for a few years now, along with all things gut. Food industry sites are full of reports on new findings in this area; it's getting food manufacturers excited as well.
Why? It's acknowledged now that the health of our gut affects almost every aspect of our health, from mental health to our likelihood of developing diseases, and it may even influence our propensity to gain or lose weight.
Probiotics are so-called good bugs that could help populate our gut with friendly bacteria; crowding out the bad bugs and creating positive health effects.