Have you switched to almond milk? If you have, you're certainly on trend. Sales of almond milk are growing, and the range of brands available has exploded. Almond milk is now a standard option in cafes; a natural-sounding alternative popular with vegans, the dairy intolerant and 'clean' eaters of all stripes.
The trend's being echoed around the world. In the UK, almond milk has overtaken soy milk as the dairy alternative of choice.
Now dairy milk producers are fighting back. In Australia and the US, dairy farmers are lobbying for plant-based milk producers to be prevented from using the term 'milk' on their products. Dairy milk producers argue that the plant milks are subtly trying to imitate the 'health halo' of real milk, and imply that these milks are nutritionally equivalent to dairy milk.
Their protest may get some legs now that the EU has regulated in exactly this way. Purely plant-based products can no longer be sold in the EU using terms such as milk, butter and cheese. These are reserved for products of animal origin. So no more soy, almond, macadamia, oat or rice milk, and no more cashew cheese, soy yoghurt or coconut butter.
I don't really think anyone is likely to be misled into thinking that almond milk comes from cows. But I do think there's a possibility we could be misled into believing almond milk is as good as cow's milk, from a nutrition point of view.