If ever there were a headline to put you off your breakfast, it was this: "Bacon just as bad as smoking for cancer."
This, and many like it, came in the wake of the report by the World Health Organisation's (WHO) International Agency for Research on Cancer on the consumption of red and processed meats. The agency concluded that eating processed meat is "carcinogenic to humans" and that the consumption of red meat is "probably carcinogenic".
Much has been made of the fact that processed meat is a Group 1 carcinogen, in the same category as tobacco and asbestos. Scary, isn't it? Now you can see how those headlines came about.
Unfortunately, the headlines are confusing the point. Yes, smoking and bacon have the same classification. But that does not mean our risk of cancer from bacon and smoking is the same.
What the WHO has identified - but perhaps not communicated well - is the level of evidence. It is confident processed meat has the potential to cause cancer. But it is not talking about how much cancer it causes. The risk of getting cancer from smoking is much, much higher than the risk of cancer from bacon.