We don't like to talk about our bowels in polite society. It makes us squeamish or it makes us laugh; or both. Probably, though, we should talk about how our guts are going a bit more often. Because it appears lots of us have bowel issues.
A survey of New Zealand women by cereal company Kellogg's found more than half the respondents suffered from bloating as a result of digestive discomfort many times a month. But most don't talk about it and most don't confidently know what to do to eliminate their symptoms.
Bloating is a nebulous term that could be down to lots of things. Dietitian Angela Phillips sees people regularly who have had symptoms for years. "Often they say they just thought it was normal," she says.
Sometimes bloating can be a symptom of food-related issues such as irritable bowel syndrome or food intolerance. But a more likely cause could be something far less drastic. A feeling of bloating can be caused by simply eating too much at once; eating too quickly, or leaving it too long between meals.
The Kellogg's survey found that 17 per cent of women said they ate less frequently to reduce bloating. This may contribute to the problem. "We know that when we eat frequently we stimulate the digestive system," says Phillips. "So going a long period of time without eating is more likely to trigger bloating."