Hands up if you know someone who's "gone paleo". Yep, thought so. This diet is like a new religion. If the mainstream churches could tap into some of what the paleo people have got going on, they could fill up those empty Sunday pews.
But what does it mean? What is paleo - and should we all be doing it? The basic theory of the paleo diet is that we should eat like our ancestors did in the Paleolithic era, between 2.5 million and 10,000 years ago. Advocates say humans haven't evolved to our modern lifestyle.
In practice, the paleo diet seems equally defined by what is left out, as it is by what is included. Off the menu are dairy products; all grains including wheat, rice and corn; legumes such as beans, chickpeas and lentils; processed foods and refined sugar. Hardcore paleo people also avoid potatoes and peanuts.
What do they eat? Non-starchy veges; grass-fed meat; fish; eggs; nuts; seeds and fats including lard and coconut oil. It's typically a low-carb diet, higher in protein and fat.
But the paleo diet may be in need of some re-branding. There's significant doubt that what today's paleo dieters eat actually resembles what our hunter-gatherer ancestors ate. In her book, Paleofantasy, evolutionary biologist Marlene Zuk says it would be nearly impossible to replicate a true Paleolithic diet today, since most of the plants eaten then no longer exist. It's also likely some Paleolithic people ate foods on the paleo "banned" list, including grains.