I have always liked Nigella Lawson. Last week I liked her even more when she made some insightful remarks about faddish eating, in particular the fad of "clean eating", one that mystifies and annoys me in equal measure.
Driven by social media, this idea of eating "clean" can be benign, possibly even healthful. At the other extreme, it can be quite unhealthy and psychologically damaging.
This is what Nigella was getting at. "People are using certain diets as a way to hide an eating disorder or a great sense of unhappiness with their own body," she said.
"There is a way in which food is used to either self- congratulate - you're a better person because you're eating like that - or to self-persecute, because you'll not allow yourself to eat what you want."
Eating "clean" is a terrible name for something that's not necessarily a terrible idea. The basic principles of clean eating are simply about eating wholefoods, more foods in their natural state or close to it. Sounds great, right?