Plonking a fried egg on top of baked lettuce leaves, Nigella Lawson breezily announced her creation was a "riff on Caesar salad".
But her bizarre twist on the classic dish proved considerably harder for her viewers, and some fellow chefs, to swallow.
"A crime against cooking" was among the less flattering descriptions posted on Twitter by viewers left struggling to digest what they had just witnessed.
And Michelin star winner Jean-Christophe Novelli suggested she should have just called it "baked lettuce with an egg".
Miss Lawson, 55, roasted half a lettuce in the oven with garlic, olive oil lemon zest and anchovies, topped it with a fried egg and parmesan cheese shavings, then served it with a slice of toast for her take on the dish during Monday night's episode of Simply Nigella. A Caesar salad usually contains crisp lettuce leaves, croutons, parmesan, a creamy dressing and a topping of chicken, bacon or sometimes egg.