Her new show is called Simply Nigella. But viewers may not have expected the TV cook's recipes to be quite so, well, simple.
Miss Lawson has been widely mocked after kicking off her latest cookery series by explaining to the viewing public how to make avocado on toast.
Rather than showcase her culinary skills, the 55-year-old chose to spend several minutes scooping out the flesh of the fruit and mashing it in a bowl.
One disappointed viewer of the BBC2 show joked on social media that "she'll be teaching us how to make a cuppa next". Another said the meal was something their four-year-old could make.
Some even accused her of wasting licence fee payers' money. Their verdict was perhaps reflected in the viewing figures which were the lowest for an opening episode of any of Miss Lawson's BBC shows in at least ten years.