Those of us who were watching the show first time round are now in our 40s, 50s and beyond, and it appears that S&TC is unashamedly catering for us loyal followers, and not pandering to the eyeballs, dollars and influence of Gen Z and young Millennials. We don't need to see marriages, fertility crises and babies; we lived them the first-time round, we've lived them in our own lives, and like a woman who finds her confidence in her 40s, they know this. Despite sticking with their signature looks, the characters aren't trying to be who they were 20 years ago, although Carrie is channelling more eccentric-big-fashion-energy than ever before.
S&TC isn't the only show with outrageous female plot lines, who could forget Grace and Frankie's vibrators for arthritic wrists. But Carrie, Charlotte, Miranda and Samantha went above and beyond for women, normalising women in perimenopause who still wanted and enjoyed sex, and the older woman younger man scenario, then dumping him because though he was famous, hot and adored her, only she could truly fulfil herself. It showed us strong career women who had the strength to acknowledge their feelings, courage to change their minds, and discovered what they needed to fill their emotional cup. Not everyone got the traditional happy ending, but they got their happy ending and we loved them for it.
via GIPHY
Now, subversion is really coming to the fore, because at the heart of this reboot, is something women are not allowed to do, and that is age.
Much has been made of SJP's grey hair and I hate myself that I was taken aback when I have seen a candid shot of her on set with her changing hair and face for us all to see. But this is what we all need. We need more SJP's, more Andi McDowell's, more Paulina Porizkovas to normalise older women on screen in that grey, no pun intended, 50s and 60s zone where age is often indistinguishable thanks to injectables and cosmetic procedures.
We need more of this and less being sold anti-ageing skincare or high fashion by women in their teens and 20s. It's true that women feel invisible as they age but these characters defy anyone not to see them, and throughout the series that's something women have loved them for.
The characters gave us permission in the 90s to be strong, sexual, emotional, successful and unapologetically ourselves. Now they are giving us permission to age, to grow, and so many of us will be there for it.