When I was invited to check out the week-long event I wasn't sure what was in store. I expected a lot of booze and my colleague warned me that things could get weird, but it wasn't until I touched down in the snowy city that I really believed it.
Men dressed in animal masks and lab coats sip cocktails, dancing to dub step as a bunch of bartenders are thrown off the second-highest bungee jump in the world.
Helicopters take us to the top of mountains for cocktail-making comps involving ingredients like Persian fairy floss, quince nectar and air-dried bacon.
Everyone is a festive mood, all the time. (That could be tied to endless supply of vodka. Seriously, it's endless).
Good bartenders are charismatic. They shake and stir with a cheeky grin "luring the women in," as Schneider puts it.
Throw the best of the bunch from around the world in a room together and you've got the heaving five-day palooza that I get to be part of.
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Nicky Park is a guest of 42 Below vodka.