As New Zealand wakes to the New Year, smokers have been hit again by another increase in the price of tobacco.
However, the 1.4 per cent rise in excise tax is considerably smaller than in previous years,
Last January, a 10 per cent rise saw the price of a pack of cigarettes rise to around $33.
A study of 1000 New Zealanders by vape retailers Shosha found that one in four tobacco smokers have increased their consumption this year.
Shosha spokesperson Nabhik Gupta said although the increase was small, thousands of Kiwi smokers would still attempt to cut back in the New Year.