New blonde for Prince Harry?

Pippa Middleton and Prince Harry at the wedding of Prince William and Catherine Middleton in April. Photo by Geoffrey Robinson / Rex Features

Labelled Britain's most eligible bachelor, Prince Harry's affection has been captured by a well-connected blonde, a London tabloid reports.

The 26-year-old prince is enjoying the company of lingerie and swimwear model Florence Brudenell-Bruce, 25, The Sun newspaper reported today.

The daughter of wine merchant Andrew Brudenell-Bruce and his French artist wife Sophie, Florence is the ex-girlfriend of world champion Formula One driver Jenson Button.

Furthermore, Florence's ancestry links her to the Seventh Earl of Cardigan, James Thomas Brudenell, one of Britain's most famous war heroes who led the Charge of the Light Brigade.

"It's very early days but Harry and Florence are an item," a royal source is quoted in The Sun.

"She is a lot of fun, blonde and very good looking. Harry really likes her."

An art history graduate, Florence - known as Flee to her friends - was coy when questioned about her relationship with Harry.

"There's not much to say," she replied as she returned to her £2.5 million ($5.14 million) home in London's trendy Notting Hill.

Harry asked former girlfriend Chelsy Davy to partner him to his brother Prince William's April wedding to Catherine, and has since confirmed "I am not seeing anyone".

The palace has declined to comment on news of Army helicopter pilot Harry's romance.

- AAP