The advisers who coined the term "conscious uncoupling" for Paltrow and Martin fit right into that Californian tradition. Habib Sadeghi and Sherri Sami run an outfit in west Los Angeles called Be Hive of Healing. He is an osteopath and she a paediatric dentist, but the passion in their growing private practice is helping patients find balance in the familiar new age combination of mind, body and spirit.
Like their forebears, Sadeghi and Sami found success by association with celebrities, who lend credibility to their ideas and act as a promotional vehicle. Sadeghi, Paltrow wrote in the foreword of his self-published book Within earlier this year, "understands what much of modern medicine is only now beginning to explore".
That's some endorsement, especially since Sadeghi's ideas don't seem so different from ones previously advanced by Deepak Chopra and other self-realisation leaders. Everything is connected, we're all on a journey of growth, and every experience is an opportunity to learn.
Such sentiments are at the root of "conscious uncoupling": it's all about personal growth and expressing love for the process that got you there.
On the west side of Los Angeles many people - especially the divorced ones - may think Paltrow and Martin are deluded but are much more willing to accept they are sincere in their beliefs. Californians know from experience that when unlocking the mysteries of the universe, no thinking is too unconventional, no mainstream wisdom so self-evident it can't be turned on its head.
Here, near the pounding surf of Venice Beach, Santa Monica and Malibu, people discuss astrological charts like it was the weather, where offerings include the "Trusting" breakfast (three-grain tempeh scramble with vegetables, chipotle ketchup optional) and a dish called "I Am Serene", a miso kelp noodle soup.
For dabblers in new age spirituality with money to spare, there are yoga retreats in New Mexico and Baja California, and The Ashram, a fitness bootcamp in the Malibu mountains once attended by Paltrow.
For the hard core, an unaccredited institution named the University of Santa Monica offers master's degrees in spiritual psychology, described in the brochure as "the study and practice of the art and science of conscious awakening". The university was one of three institutions to which Sadeghi pledged the proceeds from his book.
The seriousness of these outlets for new age thinking varies widely. At the upper end, the ideas echo the findings of serious scientific research in medicine, psychology and other fields. At the bottom are quacks and charlatans who charge a small fortune for bottles of "oxygen-enriched" water.
One new age guru, Marianne Williamson, is running as an independent for Congress, in a district that includes Santa Monica, Malibu and Beverly Hills. As her bestselling 1997 book Healing the Soul of America proclaims, she is interested in bringing a spiritual dimension to political activism and offering a voice in Washington to what she calls the "higher consciousness community". "I just hope the public is ready for her," Deepak Chopra told the Washington Post. Presumably she can count on the vote of one G. Paltrow.
Healing exercise
"A conscious uncoupling," Habib Sadeghi and Sherri Sami explain, "is the ability to understand that every irritation and argument was a signal to look inside ourselves and identify a negative internal object that needed healing ... Conscious uncoupling brings wholeness to the spirits of both people who choose to recognise each other as their teacher."
- Observer