How many times have you impulsively added a blueberry muffin to your flat white coffee order in the morning? It's easy to do and coffee shop cabinets are designed to entice you with their delicious-looking sweet treats and freshly baked scents.
What if that muffin also came with a sign telling you that it contained 500 calories which equates to one quarter of your recommended energy requirements for the day? Would it change your mind? Could it help you to track where your extra calories are coming? Would you pick the fruit salad instead?
Many states in the US already have nutritional labelling in their fast food stores, where the number calories are listed next to the food item on the menu. This lets consumers easily compare the energy content of food items at a glance so they can make quick decisions if they are tracking calories.
This year food nutritional labelling will become mandatory across all states in the US for fast food chains that have more than 20 outlets, and many UK food outlets have followed suit with a voluntarily food labelling system.
A new study this week published in the Cochrane Library helps to show that moving towards prominent and easy to use calorie labelling next to food in restaurants and cafes could help reduce the number of calories people consume.