A multi-tasking mother has come up with a novel way to rock her baby to sleep. leaving her free to get on with other tasks.
The unknown woman used a thick elastic band to secure a KitchenAid to the mobile attached to her child's bouncer chair, reports Daily Mail.
When switched on, the motion of the food mixer gently rocked the chair back and forth.
A GIF of the device, nicknamed the "KitchenAid Bouncer", was shared on Reddit, where it's been viewed more than 750,000 times.
Although it's possible the clip was posted as a joke rather than a recommendation, it didn't stop viewers jumping to condemn the makeshift bouncer as "dangerous".
International Association for Child Safety (IAFCS) executive director Colleen Driscoll told Femail that parents and caregivers should always follow manufacturers' instructions when using any device, and pointed out that modifying products can lead to injury.