Mistakes happen. When they do, we usually hope no one realises so you can quietly move on, free from embarrassment.
But when a big brand like Kmart makes an explicit one, there's no way it's going to escape unnoticed.
And in a world of social media, you know it'll usually end up online.
That's exactly what happened when an Aussie mum spotted a hilarious X-rated typo on her slow cooker, news.com.au reports.
The Newcastle shopper took to the Kmart Hacks & Decor Facebook group to point out the unfortunate mistake, asking members of the group if they could spot the typo too.