An account created to overtake Kylie Jenner's photo as the most-like photo on Instagram today achieved that goal. Photo / Getty Images
An account created to overtake Kylie Jenner's photo as the most-like photo on Instagram today achieved that goal. Photo / Getty Images
A social media campaign has pulled off a real coup on Instagram.
An account called "world_record_egg" launched on January 5, with the sole intention of achieving the "most-liked photo" record with a photo of an ordinary egg.
It cracked that goal today, peck-ing up the title with over18.3 million likes from over-egg-cited fans to overtake the previous title holder, reality TV star Kylie Jenner.
Initially, people in the comments were curious whether the egg would be able to pull it off, while others were correct in being optimistic. "We can do it!" one user commented. "We're making history," added another. Many saying, "You can do it, egg!"
After breaking the record, the mysterious Instagram account shared a message to their egg-cited fans on their story.
Photo / Instagram
Kylie's picture which revealed her daughter's name, was also bombarded with comments from fans. Most either commented the word "egg" or left the egg emoj.
