What do I do when I pass wind in public? Pretend it wasn't me, or own it? - Gas Guzzler, Wellington.
Public flatulence happens to the best of us at the worst of times. It happens in meetings, at the gym, and, oddly, but very, very commonly, it seems to happen on nightclub dance floors (is it because you're feeling so free and loose?).
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Whatever the case, you must decide whether you value ethics over etiquette, or vice versa. Ethically, you should own up to your fart. Acknowledge it, say "excuse me", don't make a fuss, and move on like it was a sneeze. Denying a tooter when it's obviously yours makes you look like a liar (because, of course, you are).
However, few of us are this brave, and there are only so many opportunities you can write off a ripe ripper as a shift in your seat (this is only really possible when you're sitting on vinyl). So, here are your options, according to my best possible advice for farting etiquette. If you know the wind is coming, move. Move quickly. Move away from people, towards an open space. If you're far enough from other humans, their ears mightn't hear you, and unless you're upwind, you'll avoid the smell issue.