An American model has raised more than NZ$750,000 for the Australian bushfire victims by promising to send nude selfies to those who donate.
Los Angeles woman Kaylen Ward decided to do what she could to help the relief efforts by encouraging followers to donate at least $10 in exchange for an X-rated image of herself.
"Every $10 you donate = one nude picture from me to your DM. You must send me confirmation that you donated," the 20-year-old wrote on Twitter.
Within minutes, her private messages on Instagram and Twitter were bombarded by hundreds of people sending in their receipts to prove they had donated.
Her post has received more than 123,000 likes, 56,000 retweets and thousands of comments.